Advert Analysis

The first magazine advert that i have decided to look at is Kasabian. There is a lot of typical features on this advert such as the name of the band and the illustration in the background as well as the name of the album (Empire). On the bottom of the advert in very small font it gives you Kasabian's official website were you will be able to purchase the album.

The image used of the advert is of a playing card with the king of spades on, the King card might represent that this album is the highest standard of music which is represented through the playing card. Also the image is of two soldiers carrying  women who is a lot smaller and has no clothes on, this could be used to show the dominance the man has against a women, the illustration also  looks like it has purposely been drawn this way to create a god like feel, and because the title of the album is called Empire the man at the top could be the ruler of the Empire. The big bold writing of 'KASABIAN' is the font that the band always uses, it is like the trade mark for the band. The red ribbon with the word 'Empire' on is in a different font from the rest of the album, this adds to the effect of the advert being regal and royal. 

This is Kasabian's second album release in 2006, since then the other albums that followed have all had the coherent theme of the solider uniforms and the royal setting. Because this is the second album the band will already have a certain amount of follows who expect more from the second album, so the songs have to be a lot better from the first to keep the fans happy. The art work of the album and the way it is advertised is certainly very important. If this advert had lots of different colours and it just didnt follow on from the design of the first straight away that may effect the appeal to the fans, but it also needs to be interesting and stand out from other bands of the same genre to be able to get more fans. The target audience for this advert would be people of 16+ i don't think that the age would go much younger than 16 because there is a lot of taboo language in their songs, also this art work is more mature and sophisticated than that of artist who aims their music to a younger audience.