Magazine Advert Analysis

The first magazine advert that I have decided to analyse is an album advert by The Shins. All of the typical conventions for an advert is used in this, such as the name of the band, the name of the album, the background picture and the release date. In small print at the bottom left hand corner of the advert the official band website is advertised, which is where the album can be purchased on release.

"THE SHINS" is in bright red and the left side of the album advert, whereas the rest of the advert is in black and white, this is to stand out so the reader immediately knows what band is being advertised, so fans of  The Shins will recognise it straight away and they will know that they want to buy the album. the background image is very unusual and it's quite hard to figure out what is at the top of what is presumably a mountain, but it is possibly an animal of some sort, likely to be a dog or a wolf and this is demonstrated by the moon behind it.

All of The Shins album artwork is quite similar, following the theme of the look of a sketchy drawing look. Also on each album, the same font is used to be able to be recognised as their 'signature' writing.

Although the album advertisement is quite simple, it actually helps to stand out and keep the focus on it, whereas, if there was a lot of colours, text and images then there would be too much to look at and possibly put the audience off even giving the album a second glance. I do not think that the album advertisement  is aimed at a specific age range, however, the look of the ad is quite mature and unusual, so it could possibly be aimed at late teens, 16+.